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At university, I had a semester-long class about intercultural communication. We learned all the model's researchers come up with in the last 100 years, and we did exercises to practice avoiding miscommunication. It was a well-thought-through class. And I hated every minute of it. I felt that we are trying to squeeze people and situations into predefined "cultural" buckets created by Hofstede and Edward T. Hall. I had a completely different experience with Erin Meyer's book, The Culture Code. ...

A few months back I wrote about my experiences of running a blog on Ghost CMS. This article will be specifically about the SEO pros and cons of using a Ghost blog. I switched from years of using WordPress and publishing hundreds of articles with WP. Because of these some parts of the article can feel like a Ghost vs. WordPress SEO comparison. But my main purpose is to answer the question: ...

As part of my SEO Patterns series, I am analyzing some of the biggest and best-performing websites on the internet to gain insights from their setup and share not straightforward best practices for doing SEO at scale. I planned to deep-dive into the world of job boards and marketplaces in this article, but something unexpected happened. I picked LinkedIn, Indeed, and Glassdoor for the analyses as they are the biggest players globally. ...

Nowadays we have software for every use case we can just think of. I myself am a big advocate for productivity apps and tools for creating beautiful docs, but when it comes to using them on a day to day, it comes with shortcomings. I sit before a screen for at least 8 hours a day. I tried just changing gears after work and taking my personal productivity hat on, but it didn't work. My eyes were burning and I needed a context switch to close the nine-to-five part of my day. ...

I watch book recommendation videos to get ideas about what to read next. I found several on this list through other content creators' recommendations. I bring some ideas from the books as well to give you a sneak peek of what you can expect. I hope you find one or two recommendations that you will enjoy reading. Let’s get started. Paul Millerd: The Pathless PathThe first book is an unconventional one: Paul Millerd’s Pathless Path. ...

I live and breathe apps that can help me to prioritize better, get more done and think better. I have a pretty advanced Notion setup which transformed with me over the years. I use Notion for quick capturing and for managing my goals and tasks following GTD. At the same time, the home of my ideas is sitting in Obsidian based on the Zettelkasten method. I was happy with this setup, but from time to time I got the same recommendations from my friends and the readers of this blog: ...

You learn digital marketing by doing it. This is why I started writing a blog back then. I finished several online courses on marketing, and read the up-and-coming publications, and books on the topic, but I did not have any practical experience to show for it. And I needed practical experience. I wanted to get a job in the field and later new reasons emerged to continue writing. Also, I had a lot of false motivations which I believed they are reasons worth writing for but turned out to be even false motivations, or time made them outdated. ...

Besides having mesmerizing novels I love to read, Murakami wrote novels reliably over the years. He writes like running a marathon and always finishes with a good time. I like running, but I am far away from being a good runner. So if one of my favorite writers published a book about running, I read it. Murakami puts so much life and real experience into his fiction that I was curious about what he can tell me when he is writing non-fiction. ...

After finishing his stoic trilogy (Ego is the Enemy, Obstacle is the Way, Stillness is Key) Ryan Holiday embarked on a new journey covering the classic virtues: courage, discipline, and wisdom. This is the first book of the new series. I read previous stoic books by Ryan (and some others like the Perennial Seller) and got great first impressions of the new series. I like Ryan Holidays' style and the way he cherry-picks great stories to prove a point. His books are probably not the best historical or philosophical accounts of the ancient era, but the way he tells stories is inspiring. ...

News SEO is outside of our comfort zone for many of us. We have more opportunities in this field than doing keyword research and generating evergreen content to answer the questions of searchers. Indeed the biggest opportunities for news are outside of traditional SEO. As an outsider (without access to Google Search Console or Analytics), SEOs became pretty good at reverse-engineering the organic search playbook of websites appearing in Google search. ...