I am good at researching stuff, and coming up with conclusions but using these learnings to impact any decision whether that be in marketing or in life is not my strongest point. As Chip & Dan Heath, the authors of Made to Stick explain, we are spending a significant amount of time getting the Answer, but compared to that we nearly don’t even think about how to present the outcome. ...
This is not my first blog. I embarked on the blogging journey with my Hungarian blog 4 years ago. My first blog (and most of the content projects I was involved in) was running on WordPress. Starting with WordPress was one of the best choices I made. I picked up skills tinkering with my blog I could transfer to client work later. Also, the number of plugins and community contributions made it easy to try ideas, whether that's an email newsletter, lead capture form, or testing the impact of Core Web Vitals on organic traffic. ...
Morgan Housel is one of my favorite financial writers. He is an ex-columnist of The Wall Street Journal and The Motley Fool, his unique style of combining personal finance with global economic trends has already produced writings that I can't stop recommending. In his book, The Psychology of Money: Timeless Lessons on Wealth, Greed, and Happiness, Housel uses interesting stories to illustrate our behavior towards money. The author argues that how smart we are and how we behave has little to do with how well we manage money. Morgan Housel writes about these behaviors, tips, and psychological tricks. ...
Antifragile: Things that Gain from Disorder is the pinnacle of Nassim Nicholas Taleb’s work. In his previous books like Fooled by Randomness or The Black Swan the author always introduces one big idea and complements it with additional volumes. Antifragile is the summary of these concepts, the world view where all of the big ideas of Taleb are involved and are put into a frame. My Comment: In Black Swan Taleb writes that an essay is a meditation not a scientific report. It is good to remember his observations when reading Antifragile. ...
I was always amazed by the amount of traffic online dictionaries are driving by optimizing their database of words, synonyms, and example sentences. So dictionaries were a no-brainer to go after when I was selecting the candidates for the SEO Patterns series. Dictionaries or reference sites are also part of most of the Google Core Update Analyses partially because of their size, and partially because often they come out as winners. ...
The observe and overcome mentality is visible in the way how we do search engine optimisation. Just look at the popularity of terms like “seo checklist”, “seo report template”, “seo content brief template” or “seo keyword research template”. We are looking for best practices in processes, in tech stack and content as well. You can say that SEO is all about copying and you won’t be far from the truth. Even Google is pushing something we should all adapt to (like Core Web Vitals), or a competitor is implementing new changes to rank before us in Organic Search, but we are going to the same direction. ...
Six months ago I launched an experiment by translating 50 articles from my Hungarian blog and publishing them with hreflang on this new domain. I wrote an article about the initial results and the setup I used to conduct the experiment. How I Translated 50 SEO Articles (and what happened next) - An experiment about how I translated, hreflanged, and published 50 articles ranking in the top 3 positions for Hungarian keywords. ...
We are looking for patterns and copying them our whole life. We choose schools, apply for jobs, buy houses and construct our life to be similar to our peers. Sometimes with the goal to be seen as successful, but often just because we don’t have better ideas. We follow the Default Path, while there are other options. The author, Paul Millerd is a former strategy consultant turned writer, and digital creator. He shares his departure from the Default Path and his ongoing exploration of the Pathless Path. ...
You can find numerous articles online on what Core Web Vitals are and how to optimize them. I don’t want to reinvent the wheel and answer questions that have already been answered. I would rather take a step back and ask other questions: Should you work on Core Web Vitals at all?How important role does Page Experience currently play in Google’s algorithm?What can you expect and what should you not if you are working on Core Web Vitals?I am writing this piece because I see a huge gap between the expectations of teams working on Core Web Vitals and CWV’s actual role in impacting a site's performance in Google search. ...
When I started in SEO I felt setting up (and commenting on) monitoring reports a waste of time. I could write articles, fix technical shortcomings or build links for clients in that time instead of talking about what's going as planned or where we are falling short. But I was wrong. Sometimes it matters more how you present the results than the results themselves. If you are working with clients or internal stakeholders and not on your pet project then this is even more true. The correct way of measuring the impact of your SEO initiatives can make or break a project and can make you win or lose clients. ...