Marketing

When ChatGPT made its mark recently we had data in 24 hours about its unprecedented popularity. We can plug a keyword in Google Trends and see interest around the globe for the thing. With Similarweb we can compare the popularity of websites, Tiktok helps creators to get on the trend bandwagon by providing accessible data on popular topics. We are swimming in data about our peers. As a marketeer, I want to believe that all of these insights are driving me to make data-driven decisions, but as I creator I know that these numbers are often distractions. ...

Searches for "good content" are steadily increasing over time according to Google Trends. This can be looked at as a healthy trend of the creator economy or as a symptom of a suboptimal state of publishing online. There are more content creators than ever before. They are on more platforms, and creators shoot more videos, post more photos, and publish more articles that can be comprehended. Searches for "good content" since 2004 - LinkJust on YouTube 330,000 hours of video are uploaded every minute. ...

I am covering phenomenons from 2022 not to make better guesses next year, but to learn from the inevitable unpredictability of the future. Though this unpredictability brings some excitement as well. We saw some technological improvements in 2022 which was simply mind-blowing. There are statistics that truly surprised me and notions that I didn't expect at all. My interest gravitates toward SEO, marketing, and online content creation in general. So these will be the areas I will mainly cover below. ...

With my previous blog, I made some serious mistakes. The root cause of my problems was that I am an SEO. When I saw a keyword that was remotely interesting to me, then I wrote about it. I published dozens of articles that frankly had nothing to do with the topics I usually covered on my blog or the outcome I wanted to achieve with my writing. But it worked. ...

A few months back I wrote about my experiences of running a blog on Ghost CMS. This article will be specifically about the SEO pros and cons of using a Ghost blog. I switched from years of using WordPress and publishing hundreds of articles with WP. Because of these some parts of the article can feel like a Ghost vs. WordPress SEO comparison. But my main purpose is to answer the question: ...

As part of my SEO Patterns series, I am analyzing some of the biggest and best-performing websites on the internet to gain insights from their setup and share not straightforward best practices for doing SEO at scale. I planned to deep-dive into the world of job boards and marketplaces in this article, but something unexpected happened. I picked LinkedIn, Indeed, and Glassdoor for the analyses as they are the biggest players globally. ...

You learn digital marketing by doing it. This is why I started writing a blog back then. I finished several online courses on marketing, and read the up-and-coming publications, and books on the topic, but I did not have any practical experience to show for it. And I needed practical experience. I wanted to get a job in the field and later new reasons emerged to continue writing. Also, I had a lot of false motivations which I believed they are reasons worth writing for but turned out to be even false motivations, or time made them outdated. ...

News SEO is outside of our comfort zone for many of us. We have more opportunities in this field than doing keyword research and generating evergreen content to answer the questions of searchers. Indeed the biggest opportunities for news are outside of traditional SEO. As an outsider (without access to Google Search Console or Analytics), SEOs became pretty good at reverse-engineering the organic search playbook of websites appearing in Google search. ...

This is not my first blog. I embarked on the blogging journey with my Hungarian blog 4 years ago. My first blog (and most of the content projects I was involved in) was running on WordPress. Starting with WordPress was one of the best choices I made. I picked up skills tinkering with my blog I could transfer to client work later. Also, the number of plugins and community contributions made it easy to try ideas, whether that's an email newsletter, lead capture form, or testing the impact of Core Web Vitals on organic traffic. ...

I was always amazed by the amount of traffic online dictionaries are driving by optimizing their database of words, synonyms, and example sentences. So dictionaries were a no-brainer to go after when I was selecting the candidates for the SEO Patterns series. Dictionaries or reference sites are also part of most of the Google Core Update Analyses partially because of their size, and partially because often they come out as winners. ...