Marketing

The observe and overcome mentality is visible in the way how we do search engine optimisation. Just look at the popularity of terms like “seo checklist”, “seo report template”, “seo content brief template” or “seo keyword research template”. We are looking for best practices in processes, in tech stack and content as well. You can say that SEO is all about copying and you won’t be far from the truth. Even Google is pushing something we should all adapt to (like Core Web Vitals), or a competitor is implementing new changes to rank before us in Organic Search, but we are going to the same direction. ...

Six months ago I launched an experiment by translating 50 articles from my Hungarian blog and publishing them with hreflang on this new domain. I wrote an article about the initial results and the setup I used to conduct the experiment. How I Translated 50 SEO Articles (and what happened next) - An experiment about how I translated, hreflanged, and published 50 articles ranking in the top 3 positions for Hungarian keywords. ...

You can find numerous articles online on what Core Web Vitals are and how to optimize them. I don’t want to reinvent the wheel and answer questions that have already been answered. I would rather take a step back and ask other questions: Should you work on Core Web Vitals at all?How important role does Page Experience currently play in Google’s algorithm?What can you expect and what should you not if you are working on Core Web Vitals?I am writing this piece because I see a huge gap between the expectations of teams working on Core Web Vitals and CWV’s actual role in impacting a site's performance in Google search. ...

When I started in SEO I felt setting up (and commenting on) monitoring reports a waste of time. I could write articles, fix technical shortcomings or build links for clients in that time instead of talking about what's going as planned or where we are falling short. But I was wrong. Sometimes it matters more how you present the results than the results themselves. If you are working with clients or internal stakeholders and not on your pet project then this is even more true. The correct way of measuring the impact of your SEO initiatives can make or break a project and can make you win or lose clients. ...

SEO is an effective marketing channel for creators small and large. If you plan to publish written content it can be a game-changer to learn SEO and implement processes supporting SEO-friendly articles. Most of the blogs on the internet don’t receive any traffic and utilizing search engine optimization techniques can easily change that. But it has its downsides. I started an SEO-driven blog in 2018. I just landed a job at an SEO agency and became frustrated by clients not getting results with content optimized for search engines. To fight impostor syndrome I set up my own blog, started to dig deeper in SEO, and wrote articles about topics I was genuinely interested in. ...

I published more than 125 articles on my Hungarian blog in the last three years. Some of them are SEO-optimised and ranking in Hungary for competitive keywords like motivation, best podcasts, personality tests, or self-help books. With my original blog, one of my goals was to test if I can rank for competitive keywords with quality content without building links. As it turned out: I can. But something changed this year in February. ...

Most SEO books and articles are discussing up-and-coming tactics which everyone is already utilizing. These resources are the straightforward way to achieve mediocre results even if you do anything based on best practices. Yet here is a book that shares some practical tips but what it is strong in is strategy. The author, Eli Schwartz has led the SEO team in SurveyMonkey and worked together with websites like Quora, Zendesk, and Mixpanel. Schwartz has practical experience with the nuances of SEO but in his book, he also took a step back and is explaining the basics of SEO in an unexpectedly easy-to-understand way. ...

However, the rule is not only applicable for time management, as it is based on a much broader phenomenon. The sensation, also known as the 80/20 rule, is attributed to the Italian economist Vilfredo Pareto. Pareto observed that the distribution of things was unequal, for example in Italy 80% of the wealth was owned by 20% of the population. The Pareto PrincipleAccording to the Pareto principle, 80% of the outcomes are often caused by 20% of the activities.Following the principle, we find that in our ten-item to-do list, only two actions are useful to us. We can use the lessons learned to prioritize our tasks, plan our day or week, but also reward our staff, do marketing, develop websites, and many other things. ...

On the way to work, you turn on the radio. The current hit is interrupted by a talk show. By the way, you listen to the radio for some pop music, but this conversation catches on for some reason. The guest is interesting, the topic is good, but after 5 minutes a Shakira interrupts the conversation, followed by a 2-minute commercial. It raises the question: How good it would be if quality talk shows existed beyond radio? ...

You are lucky if you are looking for resources to learn about online marketing. You type some words into your favorite search engine and get impactful blog posts, useful online courses and you can watch a ton of videos of experienced marketing professionals. But what about books? What should you do if you want to choose a rather classic way of learning, then reading the 76th tip of a shady guru? ...