Weekly Readings #2: The Future of Work and SEO Benchmarks

Weekly Readings #2: The Future of Work and SEO Benchmarks

Every week, I come across articles that make me think—about work, AI, history, and how to stay sane in a noisy world. Some offer practical insights, others challenge assumptions, and a few just stick with me for reasons I can’t quite explain. Here’s a mix of what I read last week, from reflections on long-term thinking to the evolving role of AI in our daily lives. 1. How I’m Preparing For The Next Four Yearsby Ryan Holiday ...

February 28, 2025 · 7 min · Norbert Hires
Weekly Readings #1: Chaos, problem solving and AEO

Weekly Readings #1: Chaos, problem solving and AEO

I'm playing a risky game. Most newsletter subscribers expect consistency—they want content on the topic they signed up for. Search engines reward focus, pushing you to go deep on one thing and one thing only. Stray too far, and you risk losing readers and rankings. But is going broad really dangerous? If writing about the same thing over and over kills my enthusiasm, readers will leave anyway. And who honestly believes Google will keep rewarding those who "follow the rules" when the rules are shifting in real time? ...

February 7, 2025 · 7 min · Norbert Hires