Norbert Hires

Marketing

What I learned from Writing Without Bullshit

We read on mobile screens. We skip the boring parts. We don't even click on the bullshit. Writing Without Bullshit is a book about how to write e-mails, messages and articles that are worth reading.

Books

Escape the everyday grind by chilling out in a well with Murakami

The Wind-Up Bird Chronicle is a Murakami Haruki novel, in which an everyday guy is dragged into strange situations. Enjoy the inappropriate phone calls, absurd dreams, and the cold of the old well in a magical world where everything has some real-life teachings.

Marketing

Biggest Ghost Websites & My Favourite Newsletters

Let’s learn from some of the biggest blogs on the internet running on Ghost. Check their themes, design and SEO performance while I expand the list with my favourite Ghost newsletters.

Marketing

From capturing to creating demand with writing

In the past, I have selected topics to write about only which had a popular keyword tied to them. This article doesn’t have a keyword but I bet it will be better than the others. Let me show you how.

Marketing

On how AI might change SEO

The world doesn’t need another article about ChatGPT. I don’t want to deal with AI. But it is here to stay with its opportunities and challenges. So why not discuss them?

Marketing

Creating Under Your Name vs Building a Creator Brand

Creating content online is not some strange hobby anymore. The number of creators skyrocketed, and platforms made it easier to share your thoughts. But should you create under your own name or create an umbrella for your project?

Growth

Thirteen Beliefs of Mine

Beliefs simplify the world and guide our actions. But they got destroyed and debunked over time. I share some of my most persistent ones in this article

Books

The Rational Optimist: Summary & Key Ideas

The Rational Optimist is a book about how humans overcame challenges, evolved beyond imagination and why these facts can give us hope when it comes to our future.

Marketing

My stupid simple Google Analytics 4 setup

Google will turn off Universal Analytics and it is nudging us to move to Google Analytics 4. I made the jump months ago. This is my review of how I use GA4 to measure the performance of a simple blog.

Growth

The Insignificance of Summaries

Don't read a book. Read its summary. Don't watch a movie. Check its review. But do these information vessels provide any value to its consumer and to its creator?

Marketing

When Comparison is the Thief of Joy

Influencers, best practices, and competitive intelligence. These trending buzzwords can lead either to inspiration or anxiety. But is it true that "comparison is the thief of joy"?

Growth

How to Take Notes from Books

It is frustrating to realize a few months after reading a book that you don't remember anything from it. I started taking notes in books to avoid this but found other nice side effects on the way.

Books

The Practise of Groundedness Summary

The Practise of Groundedness is a book about the uncompromisable values required to live a fulfilling life. It is not about peak performance or lifestyle hacks, but about the foundations that make striving for more sustainable.

Growth

Why is less more? Examples from Marketing & Life

We are addicted to growth. We have a "good economy" only when it grows. We feel productive only when we do more. We are wealthier when we have more stuff. But less is often more in life and marketing as well.

Marketing

What is good content (but really)?

With the rise of AI-generated content, with more useless SEO articles, and with Google's attempt to promote good content, the importance of quality became an important topic. But what is good content and how to create it?

Growth

How to be a Rebellious Marketeer?

When best practices are not delivering results and copying the industry leaders brings you disappointing numbers, you are right to ask: what if you try something new? What if you start to be more rebellious?

Marketing

Online Trends That Suprised Me in 2022

Looking back and confronting our old assumptions can bring some serious value to the table. I revisit my favorite trends from 2022 that surprised me.

Marketing

Write Better with the Opportunity Solution Tree

The majority of businesses and personal blogs are putting out articles that simply don't contribute to any meaningful business outcome. With the Opportunity Solution Tree, you can switch your mindset and write better about what matters.

Books

The Culture Map: Summary of Key Ideas

Cultural patterns impact what we see, who we see, and how we act based on them. The goal of The Culture Map by Erin Meyer is to help us decode signs of different cultures and help the reader thrive in a global environment.

Marketing

Ghost Blog SEO: My experiences and results

I am publishing on a Ghost blog which attracts the majority of its readers from organic search. The Ghost CMS can be a great choice if you want to publish SEO-optimised articles, but it's not just sunshine and rainbows.

Marketing

Why LinkedIn is not getting the SEO it deserves?

One of the world's most famous professional networking and career site, LinkedIn is driving 220+ million clicks a month from organic Google searches. But they leave SEO money on the table.

Growth

Things to Write in a Notebook

Whether to increase productivity, gain clarity or save ideas for later, a simple notebook has a lot to offer. I share in this article why and how I fill notebooks with words to inspire you to do the same.

Books

9 Read-Worthy Books from 2022

I brought you a topic I love: good books. They are not books from 2022, but books I read this year and found interesting.

Growth

Craft Docs Review: Should you switch from Notion?

Craft Docs is a multi-platform app for creating visually appealing documents. Craft can be used for note-taking, managing your priorities and to-dos, creating a knowledge base or company wiki, and a lot more. This is an honest review of Craft after an extensive trial period.

Marketing

Why am I writing this blog?

I started writing online 4 years ago. Since then I published more than 200 articles on different blogs, attracted at least 700.000 page views, and learned a lot about when it does and doesn't make sense to write online.