According to the official announcement, Universal Google Analytics will stop processing data after July 1, 2024. Even the smallest websites need to decide whether they add GA4, make the move to a new platform, or go forward without measurement. I jumped on the Google Analytics 4 bandwagon when I started this blog. After the announcement of the GA sunset, I also moved my old blog (which had years of regular analytics data) to GA4. ...

During the weekend I watched a movie that sparked some thoughts worth exploring. "The Menu" is the story of an extraordinary fine dining experience. The guest arrives by boat on an island where they are presented with better and better courses. All the ingredients are grown on the island and everything looks exquisite with some strange twists. There is one guest who is particularly relevant to our topic. Tyler. Tyler is a fine-dining fanboy. He knows all the processes utilized for making the dishes, the history of the restaurant, and more. He watched every episode of the cooking TV Show featuring the chef. ...

When ChatGPT made its mark recently we had data in 24 hours about its unprecedented popularity. We can plug a keyword in Google Trends and see interest around the globe for the thing. With Similarweb we can compare the popularity of websites, Tiktok helps creators to get on the trend bandwagon by providing accessible data on popular topics. We are swimming in data about our peers. As a marketeer, I want to believe that all of these insights are driving me to make data-driven decisions, but as I creator I know that these numbers are often distractions. ...

I love reading. Books are my preferred medium of choice. A good old paperback helps me eliminate distractions when engaging with great ideas. The are no distracting links and memes I have to look up. Books are one of the most thought-through and idea-rich mediums. But you need to dedicate more time to a book than for a random video or a movie. So if the ideas of books are invaluable and you want to invest time into getting through a book, then you should be interested in remembering the takeaways. ...

Brad Stulberg is a coach obsessed with excellence. In his previous books, he has written about the characteristics of world-class performers (Peak Performance), and about how to develop a passion to enable you to be the best (The Passion Paradox). But the author discovered through his coaching practice and personal observations that successful people are often not happy. Some of them are missing elements from their life which makes their circumstances miserable despite their loud successes. ...

I am not a follower of movements like minimalism or simple living, but I am encountering the WHY behind these schools in more and more areas of my life. We are thinking always in addition. We throw money at problems too many times. If we want to lose weight we buy the trendiest supplement. To do better marketing we buy new tools. We make new year's resolutions to make our life better.We rarely think about the upsides of removing, while the root cause of our problems is lying in having already too much on our table. ...

Searches for "good content" are steadily increasing over time according to Google Trends. This can be looked at as a healthy trend of the creator economy or as a symptom of a suboptimal state of publishing online. There are more content creators than ever before. They are on more platforms, and creators shoot more videos, post more photos, and publish more articles that can be comprehended. Searches for "good content" since 2004 - LinkJust on YouTube 330,000 hours of video are uploaded every minute. ...

I tried to "play by the rules" most of my life. Getting good grades, picking extracurricular activities, getting into university, and securing a job looked like a solid plan. For a long time, I did the same when it comes to marketing and writing online. I studied competitors, reverse-engineered their playbook, learned & implemented best practices of trending traffic channels, and waited for success to kick in. They almost never delivered the promised results. ...

I am covering phenomenons from 2022 not to make better guesses next year, but to learn from the inevitable unpredictability of the future. Though this unpredictability brings some excitement as well. We saw some technological improvements in 2022 which was simply mind-blowing. There are statistics that truly surprised me and notions that I didn't expect at all. My interest gravitates toward SEO, marketing, and online content creation in general. So these will be the areas I will mainly cover below. ...

With my previous blog, I made some serious mistakes. The root cause of my problems was that I am an SEO. When I saw a keyword that was remotely interesting to me, then I wrote about it. I published dozens of articles that frankly had nothing to do with the topics I usually covered on my blog or the outcome I wanted to achieve with my writing. But it worked. ...