Growth
We are addicted to growth. We have a "good economy" only when it grows. We feel productive only when we do more. We are wealthier when we have more stuff. But less is often more in life and marketing as well.
Marketing
With the rise of AI-generated content, with more useless SEO articles, and with Google's attempt to promote good content, the importance of quality became an important topic. But what is good content and how to create it?
Growth
When best practices are not delivering results and copying the industry leaders brings you disappointing numbers, you are right to ask: what if you try something new? What if you start to be more rebellious?
Marketing
Looking back and confronting our old assumptions can bring some serious value to the table. I revisit my favorite trends from 2022 that surprised me.
Marketing
The majority of businesses and personal blogs are putting out articles that simply don't contribute to any meaningful business outcome. With the Opportunity Solution Tree, you can switch your mindset and write better about what matters.
Books
Cultural patterns impact what we see, who we see, and how we act based on them. The goal of The Culture Map by Erin Meyer is to help us decode signs of different cultures and help the reader thrive in a global environment.
Marketing
I am publishing on a Ghost blog which attracts the majority of its readers from organic search. The Ghost CMS can be a great choice if you want to publish SEO-optimised articles, but it's not just sunshine and rainbows.
Marketing
One of the world's most famous professional networking and career site, LinkedIn is driving 220+ million clicks a month from organic Google searches. But they leave SEO money on the table.
Growth
Whether to increase productivity, gain clarity or save ideas for later, a simple notebook has a lot to offer. I share in this article why and how I fill notebooks with words to inspire you to do the same.
Books
I brought you a topic I love: good books. They are not books from 2022, but books I read this year and found interesting.
Growth
Craft Docs is a multi-platform app for creating visually appealing documents. Craft can be used for note-taking, managing your priorities and to-dos, creating a knowledge base or company wiki, and a lot more. This is an honest review of Craft after an extensive trial period.
Marketing
I started writing online 4 years ago. Since then I published more than 200 articles on different blogs, attracted at least 700.000 page views, and learned a lot about when it does and doesn't make sense to write online.