Norbert Hires

Growth

Craft Docs Review: Should you switch from Notion?

Craft Docs is a multi-platform app for creating visually appealing documents. Craft can be used for note-taking, managing your priorities and to-dos, creating a knowledge base or company wiki, and a lot more. This is an honest review of Craft after an extensive trial period.

Marketing

Why am I writing this blog?

I started writing online 4 years ago. Since then I published more than 200 articles on different blogs, attracted at least 700.000 page views, and learned a lot about when it does and doesn't make sense to write online.

Books

What I Talk About When I Talk About Running - Summary

Haruki Murakami’s collection of memoirs about running is an inside view of the writer's everyday training and struggles through the years. It is not just about running but life (like most of the Murakami novels).

Books

Courage is Calling: Summary and Notes

Courage is Calling is the first book of Ryan Holidays' new series on virtues. The book contains stories on how to combat fear, why we should take initiative, and the cost of playing small.

Marketing

SEO Patterns for News Websites

Analyzing publishers with hundreds of millions of clicks is a great way to learn SEO. Search Engine Optimisation for News is unique. Google News & Discover are enormous traffic magnets. So let's check what the most prominent publishers are doing to leverage these opportunities!

Books

Made To Stick by Chip & Dan Heath: Summary

Made to Stick is a book about transforming ideas into simple stories that inspire people to act. The authors analyzed the most famous urban legends, the best advertisements, and a fair amount of research to come up with the SUCCES framework of good stories.

Marketing

My Review of the Ghost Blogging Platform after 1 year

I am blogging with Ghost for one year today. I published 65 articles, broke the site several times, moved from self-hosting to Ghost Pro, and got numerous updates. This is a good point to reflect on whether Ghost is worth it and give you an overview of the Ghost Blogging Platform.

Books

The Psychology of Money: Summary & Review

In The Psychology of Money author Morgen Housel uses interesting stories to illustrate our unlogical behavior with money. We are taught that money is science while it is rather stories, emotions, and soft skills.

Books

Antifragile by Nassim Taleb: Summary & Notes

Antifragile is about how one system can get better from randomness and shocks while others are broken by the same forces. In Antifragile we can learn about making our life & decisions more robust and spot fragile systems to minimise loss.

Marketing

SEO Patterns of Online Dictionaries

Dictionaries are a goldmine of SEO Patterns. They have insane amount of pages. Competition is fierce and the type of keywords they target are one of the biggest bucket of popular informational keywords. Plus they drive insane amount of traffic. We will investigate how.

Marketing

The Importance of Patterns in SEO

We all do the same in SEO. We observe often used components of websites, patterns in traffic and in keywords a competitor is ranking for. Then we reverse engineer the observed patterns in order to grow.

Marketing

Translated Content SEO: Results after 6 months

An experiment on how translated SEO content can perform in Google Search 6 months after launch.

Books

The Pathless Path: Summary & Notes

The Pathless Path is a book about what happens when you achieve success based on others' terms and still feel miserable. It’s about our unhealthy relationship with work, money, and accomplishments and how to fix that.

Marketing

How important are core web vitals?

The Core Web Vitals metrics became a ranking factor for mobile and desktop searches recently. Beforehand Google gave us tools to measure these elements, charts to analyse, but how important are these metrics in reality? How does core web vitals affect SEO?

Marketing

How to measure SEO success or failure?

Measuring the impact of your SEO work is a necessity regardless of the nature of the project you are working on. I share my thoughts on how to create predictions for SEO, what KPIs are worth tracking and how.

Books

Empowered: Book Summary and Key Insights

Empowered is a book about how to build a strong product organization and why does it worth it. The author dedicates his work to product leaders, but the takeaways of this book are valuable for most of us.

Marketing

Why you shouldn't write an SEO-driven blog

There are plenty of boring articles we skim through when doing a Google search. We click on the first results and bounce back to search for a better fit. They are all comprehensive but eventually all look the same. Why is this happening and how to avoid it?

Books

The Cold Start Problem - Book Summary & Review

The most popular products are not competing on features. Their now competitive advantage is what made them challenging to get traction in the early days: the network. How to build and scale a networked product? The Cold Start Problem is the book with the answers.

Growth

Why should you have a Reading List? + My List for 2022

Planning and keeping track of your reads can provide unexpected benefits. Let me share how creating a reading list helped me build a reading habit, influenced my book choices, and made me a better reader.

Books

The Suprising Benefits of Being Messy: A Perfect Mess Summary

Organize your notes, declutter your home, make order in your garage. They are accepted as productive activities, but are they always? It turns out sometimes it is worth being a little messy.

Marketing

How I Translated 50 SEO Articles (and what happened next)

An experiment about how I translated, hreflanged, and published 50 articles ranking in the top 3 positions for Hungarian keywords.

Marketing

Product-Led SEO: Book Summary and Notes

Product-Led SEO is a book about first-principle thinking in SEO. Instead of sharing ineffective tactics or analyzing Google guidelines like in most SEO books, Eli Schwartz put together a practical book with (as it looks like) timeless principles of search.

Books

Lost Connections: Review & Summary of Key Ideas

Depression and anxiety are the sharpest edges of a spear that are jabbed into everyone nowadays. But why is it so common and how to fix it?

Growth

Flow State: Definition, Research, and Tips to Achieve Flow

The flow state is experienced when you are so focused on the task in front of you that the rest of the world ceases to exist. As the German philosopher, Nietzsche put it, flow is "the rediscovery of the seriousness of our childhood as we play".

Books

Finite and Infinite Games: Summary of Key Ideas

Finite and Infinite Games seeks answers to the most important questions of existence through the lens of game theory.