Marketing SEO Patterns for News Websites Analyzing publishers with hundreds of millions of clicks is a great way to learn SEO. Search Engine Optimisation for News is unique. Google News & Discover are enormous traffic magnets. So let's check what the most prominent publishers are doing to leverage these opportunities!
Books Made To Stick by Chip & Dan Heath: Summary Made to Stick is a book about transforming ideas into simple stories that inspire people to act. The authors analyzed the most famous urban legends, the best advertisements, and a fair amount of research to come up with the SUCCES framework of good stories.
Marketing My Review of the Ghost Blogging Platform after 1 year I am blogging with Ghost for one year today. I published 65 articles, broke the site several times, moved from self-hosting to Ghost Pro, and got numerous updates. This is a good point to reflect on whether Ghost is worth it and give you an overview of the Ghost Blogging Platform.
Books The Psychology of Money: Summary & Review In The Psychology of Money author Morgen Housel uses interesting stories to illustrate our unlogical behavior with money. We are taught that money is science while it is rather stories, emotions, and soft skills.
Books Antifragile by Nassim Taleb: Summary & Notes Antifragile is about how one system can get better from randomness and shocks while others are broken by the same forces. In Antifragile we can learn about making our life & decisions more robust and spot fragile systems to minimise loss.
Marketing SEO Patterns of Online Dictionaries Dictionaries are a goldmine of SEO Patterns. They have insane amount of pages. Competition is fierce and the type of keywords they target are one of the biggest bucket of popular informational keywords. Plus they drive insane amount of traffic. We will investigate how.
Marketing The Importance of Patterns in SEO We all do the same in SEO. We observe often used components of websites, patterns in traffic and in keywords a competitor is ranking for. Then we reverse engineer the observed patterns in order to grow.
Marketing Translated Content SEO: Results after 6 months An experiment on how translated SEO content can perform in Google Search 6 months after launch.
Books The Pathless Path: Summary & Notes The Pathless Path is a book about what happens when you achieve success based on others' terms and still feel miserable. It’s about our unhealthy relationship with work, money, and accomplishments and how to fix that.
Marketing How important are core web vitals? The Core Web Vitals metrics became a ranking factor for mobile and desktop searches recently. Beforehand Google gave us tools to measure these elements, charts to analyse, but how important are these metrics in reality? How does core web vitals affect SEO?
Marketing How to measure SEO success or failure? Measuring the impact of your SEO work is a necessity regardless of the nature of the project you are working on. I share my thoughts on how to create predictions for SEO, what KPIs are worth tracking and how.
Books Empowered: Book Summary and Key Insights Empowered is a book about how to build a strong product organization and why does it worth it. The author dedicates his work to product leaders, but the takeaways of this book are valuable for most of us.
Marketing Why you shouldn't write an SEO-driven blog There are plenty of boring articles we skim through when doing a Google search. We click on the first results and bounce back to search for a better fit. They are all comprehensive but eventually all look the same. Why is this happening and how to avoid it?
Books The Cold Start Problem - Book Summary & Review The most popular products are not competing on features. Their now competitive advantage is what made them challenging to get traction in the early days: the network. How to build and scale a networked product? The Cold Start Problem is the book with the answers.
Growth Why should you have a Reading List? + My List for 2022 Planning and keeping track of your reads can provide unexpected benefits. Let me share how creating a reading list helped me build a reading habit, influenced my book choices, and made me a better reader.
Books The Suprising Benefits of Being Messy: A Perfect Mess Summary Organize your notes, declutter your home, make order in your garage. They are accepted as productive activities, but are they always? It turns out sometimes it is worth being a little messy.
Marketing How I Translated 50 SEO Articles (and what happened next) An experiment about how I translated, hreflanged, and published 50 articles ranking in the top 3 positions for Hungarian keywords.
Marketing Product-Led SEO: Book Summary and Notes Product-Led SEO is a book about first-principle thinking in SEO. Instead of sharing ineffective tactics or analyzing Google guidelines like in most SEO books, Eli Schwartz put together a practical book with (as it looks like) timeless principles of search.
Books Lost Connections: Review & Summary of Key Ideas Depression and anxiety are the sharpest edges of a spear that are jabbed into everyone nowadays. But why is it so common and how to fix it?
Growth Flow State: Definition, Research, and Tips to Achieve Flow The flow state is experienced when you are so focused on the task in front of you that the rest of the world ceases to exist. As the German philosopher, Nietzsche put it, flow is "the rediscovery of the seriousness of our childhood as we play".
Books Finite and Infinite Games: Summary of Key Ideas Finite and Infinite Games seeks answers to the most important questions of existence through the lens of game theory.
Books The Sovereign Individual: Book Review Read about predictions written 30 years ago and became reality since then (borderless money transfers, the rise of decentralized finance, the knowledge economy). The rest of the book is about the future still awaiting.
Books Review and Notes: The Undercover Economist by Tim Harford What happens to our money when inflation is high? How do public investments affect unemployment? Who prints the money and how does its quantity affect it? What is more important: happiness or money?
Books Review & Notes: Range by David Epstein Not everyone wants to be a top athlete, world-class musician, or scientist. But nowadays, when there are eight sub-disciplines of every field, it is legitimate to ask: When is it worth specializing? And when not?
Books How to Make Work That Lasts? Perennial Seller Summary Why do we buy 500 years old books? How can a music record from the ’60s stay relevant and be popular over time? The secret lies in how they were created and marketed. They are Perennial Sellers.
