Marketing My stupid simple Google Analytics 4 setup Google will turn off Universal Analytics and it is nudging us to move to Google Analytics 4. I made the jump months ago. This is my review of how I use GA4 to measure the performance of a simple blog.
Marketing When Comparison is the Thief of Joy Influencers, best practices, and competitive intelligence. These trending buzzwords can lead either to inspiration or anxiety. But is it true that "comparison is the thief of joy"?
Marketing What is good content (but really)? With the rise of AI-generated content, with more useless SEO articles, and with Google's attempt to promote good content, the importance of quality became an important topic. But what is good content and how to create it?
Marketing Online Trends That Suprised Me in 2022 Looking back and confronting our old assumptions can bring some serious value to the table. I revisit my favorite trends from 2022 that surprised me.
Marketing Write Better with the Opportunity Solution Tree The majority of businesses and personal blogs are putting out articles that simply don't contribute to any meaningful business outcome. With the Opportunity Solution Tree, you can switch your mindset and write better about what matters.
Marketing Ghost Blog SEO: My experiences and results I am publishing on a Ghost blog which attracts the majority of its readers from organic search. The Ghost CMS can be a great choice if you want to publish SEO-optimised articles, but it's not just sunshine and rainbows.
Marketing Why LinkedIn is not getting the SEO it deserves? One of the world's most famous professional networking and career site, LinkedIn is driving 220+ million clicks a month from organic Google searches. But they leave SEO money on the table.
Marketing Why am I writing this blog? I started writing online 4 years ago. Since then I published more than 200 articles on different blogs, attracted at least 700.000 page views, and learned a lot about when it does and doesn't make sense to write online.
Marketing SEO Patterns for News Websites Analyzing publishers with hundreds of millions of clicks is a great way to learn SEO. Search Engine Optimisation for News is unique. Google News & Discover are enormous traffic magnets. So let's check what the most prominent publishers are doing to leverage these opportunities!
Marketing My Review of the Ghost Blogging Platform after 1 year I am blogging with Ghost for one year today. I published 65 articles, broke the site several times, moved from self-hosting to Ghost Pro, and got numerous updates. This is a good point to reflect on whether Ghost is worth it and give you an overview of the Ghost Blogging Platform.
Marketing SEO Patterns of Online Dictionaries Dictionaries are a goldmine of SEO Patterns. They have insane amount of pages. Competition is fierce and the type of keywords they target are one of the biggest bucket of popular informational keywords. Plus they drive insane amount of traffic. We will investigate how.
Marketing The Importance of Patterns in SEO We all do the same in SEO. We observe often used components of websites, patterns in traffic and in keywords a competitor is ranking for. Then we reverse engineer the observed patterns in order to grow.
Marketing Translated Content SEO: Results after 6 months An experiment on how translated SEO content can perform in Google Search 6 months after launch.
Marketing How important are core web vitals? The Core Web Vitals metrics became a ranking factor for mobile and desktop searches recently. Beforehand Google gave us tools to measure these elements, charts to analyse, but how important are these metrics in reality? How does core web vitals affect SEO?
Marketing How to measure SEO success or failure? Measuring the impact of your SEO work is a necessity regardless of the nature of the project you are working on. I share my thoughts on how to create predictions for SEO, what KPIs are worth tracking and how.
Marketing Why you shouldn't write an SEO-driven blog There are plenty of boring articles we skim through when doing a Google search. We click on the first results and bounce back to search for a better fit. They are all comprehensive but eventually all look the same. Why is this happening and how to avoid it?
Marketing How I Translated 50 SEO Articles (and what happened next) An experiment about how I translated, hreflanged, and published 50 articles ranking in the top 3 positions for Hungarian keywords.
Marketing Product-Led SEO: Book Summary and Notes Product-Led SEO is a book about first-principle thinking in SEO. Instead of sharing ineffective tactics or analyzing Google guidelines like in most SEO books, Eli Schwartz put together a practical book with (as it looks like) timeless principles of search.
Marketing Pareto Principle: The 80/20 Rule in Practice The Pareto Principle helps you identify critical activities, and by leaving out less important tasks you can achieve better results in less time.
Marketing Best Podcasts to Listen to in 2021 On the way to work, you turn on the radio. The current hit is interrupted by a talk show. By the way, you listen to the radio for some pop music, but this conversation catches on for some reason. The guest is interesting, the topic is good, but after 5
Marketing 5+1 best marketing books You are lucky if you are looking for resources to learn about online marketing. You type some words into your favorite search engine and get impactful blog posts, useful online courses and you can watch a ton of videos of experienced marketing professionals. But what about books? What should you
Marketing The surprising effects of starting a blog I started to experiment with search engine optimization three years ago. After completing countless courses, reading online marketing books and professional articles, I have started to get a sense of what SEO is all about. I soon realized that if I wanted to get results with search engine optimization, I
Marketing An Introvert’s Guide to SEO I have been doing SEO for three years now. I know that three years is no big deal, but during that period of my life I was living and breathing SEO (besides the agency work I was doing freelance gigs and built side projects in my “spare” time) so may
