Experiments, case studies, and book summaries about how to do clever marketing. I write about SEO and growth topics supported by my professional experiences and personal tinkering on the web.
Marketing
After 3 years of doing SEO for a portfolio of marketplaces at Adevinta, today I am leaving my job. I sit down to write this article with the intent of saving my learnings and recording the insights I gained during this chapter of my SEO life.
Marketing
We read on mobile screens. We skip the boring parts. We don't even click on the bullshit. Writing Without Bullshit is a book about how to write e-mails, messages and articles that are worth reading.
Marketing
Let’s learn from some of the biggest blogs on the internet running on Ghost. Check their themes, design and SEO performance while I expand the list with my favourite Ghost newsletters.
Marketing
In the past, I have selected topics to write about only which had a popular keyword tied to them. This article doesn’t have a keyword but I bet it will be better than the others. Let me show you how.
Marketing
The world doesn’t need another article about ChatGPT. I don’t want to deal with AI. But it is here to stay with its opportunities and challenges. So why not discuss them?
Marketing
Creating content online is not some strange hobby anymore. The number of creators skyrocketed, and platforms made it easier to share your thoughts. But should you create under your own name or create an umbrella for your project?
Marketing
Google will turn off Universal Analytics and it is nudging us to move to Google Analytics 4. I made the jump months ago. This is my review of how I use GA4 to measure the performance of a simple blog.
Marketing
Influencers, best practices, and competitive intelligence. These trending buzzwords can lead either to inspiration or anxiety. But is it true that "comparison is the thief of joy"?
Marketing
With the rise of AI-generated content, with more useless SEO articles, and with Google's attempt to promote good content, the importance of quality became an important topic. But what is good content and how to create it?
Marketing
Looking back and confronting our old assumptions can bring some serious value to the table. I revisit my favorite trends from 2022 that surprised me.
Marketing
The majority of businesses and personal blogs are putting out articles that simply don't contribute to any meaningful business outcome. With the Opportunity Solution Tree, you can switch your mindset and write better about what matters.
Marketing
I am publishing on a Ghost blog which attracts the majority of its readers from organic search. The Ghost CMS can be a great choice if you want to publish SEO-optimised articles, but it's not just sunshine and rainbows.
Marketing
One of the world's most famous professional networking and career site, LinkedIn is driving 220+ million clicks a month from organic Google searches. But they leave SEO money on the table.
Marketing
I started writing online 4 years ago. Since then I published more than 200 articles on different blogs, attracted at least 700.000 page views, and learned a lot about when it does and doesn't make sense to write online.
Marketing
Analyzing publishers with hundreds of millions of clicks is a great way to learn SEO. Search Engine Optimisation for News is unique. Google News & Discover are enormous traffic magnets. So let's check what the most prominent publishers are doing to leverage these opportunities!
Marketing
I am blogging with Ghost for one year today. I published 65 articles, broke the site several times, moved from self-hosting to Ghost Pro, and got numerous updates. This is a good point to reflect on whether Ghost is worth it and give you an overview of the Ghost Blogging Platform.