Experiments, case studies, and book summaries about how to do clever marketing. I write about SEO and growth topics supported by my professional experiences and personal tinkering on the web.
Marketing
The majority of businesses and personal blogs are putting out articles that simply don't contribute to any meaningful business outcome. With the Opportunity Solution Tree, you can switch your mindset and write better about what matters.
Marketing
I am publishing on a Ghost blog which attracts the majority of its readers from organic search. The Ghost CMS can be a great choice if you want to publish SEO-optimised articles, but it's not just sunshine and rainbows.
Marketing
One of the world's most famous professional networking and career site, LinkedIn is driving 220+ million clicks a month from organic Google searches. But they leave SEO money on the table.
Marketing
I started writing online 4 years ago. Since then I published more than 200 articles on different blogs, attracted at least 700.000 page views, and learned a lot about when it does and doesn't make sense to write online.
Marketing
Analyzing publishers with hundreds of millions of clicks is a great way to learn SEO. Search Engine Optimisation for News is unique. Google News & Discover are enormous traffic magnets. So let's check what the most prominent publishers are doing to leverage these opportunities!
Marketing
I am blogging with Ghost for one year today. I published 65 articles, broke the site several times, moved from self-hosting to Ghost Pro, and got numerous updates. This is a good point to reflect on whether Ghost is worth it and give you an overview of the Ghost Blogging Platform.
Marketing
Dictionaries are a goldmine of SEO Patterns. They have insane amount of pages. Competition is fierce and the type of keywords they target are one of the biggest bucket of popular informational keywords. Plus they drive insane amount of traffic. We will investigate how.
Marketing
We all do the same in SEO. We observe often used components of websites, patterns in traffic and in keywords a competitor is ranking for. Then we reverse engineer the observed patterns in order to grow.
Marketing
An experiment on how translated SEO content can perform in Google Search 6 months after launch.
Marketing
The Core Web Vitals metrics became a ranking factor for mobile and desktop searches recently. Beforehand Google gave us tools to measure these elements, charts to analyse, but how important are these metrics in reality? How does core web vitals affect SEO?
Marketing
Measuring the impact of your SEO work is a necessity regardless of the nature of the project you are working on. I share my thoughts on how to create predictions for SEO, what KPIs are worth tracking and how.
Marketing
There are plenty of boring articles we skim through when doing a Google search. We click on the first results and bounce back to search for a better fit. They are all comprehensive but eventually all look the same. Why is this happening and how to avoid it?