Norbert Hires
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Marketing

Experiments, case studies, and book summaries about how to do clever marketing. I write about SEO and growth topics supported by my professional experiences and personal tinkering on the web.
5+1 best marketing books
Marketing

5+1 best marketing books

You are lucky if you are looking for resources to learn about online marketing. You type some words into your favorite search engine and get impactful blog posts, useful online courses and you can watch a ton of videos of experienced marketing professionals. But what about books? What should you
Mar 17, 2021 10 min read
The surprising effects of starting a blog
Marketing

The surprising effects of starting a blog

I started to experiment with search engine optimization three years ago. After completing countless courses, reading online marketing books and professional articles, I have started to get a sense of what SEO is all about. I soon realized that if I wanted to get results with search engine optimization, I
Mar 17, 2021 10 min read
An Introvert’s Guide to SEO
Marketing

An Introvert’s Guide to SEO

I have been doing SEO for three years now. I know that three years is no big deal, but during that period of my life I was living and breathing SEO (besides the agency work I was doing freelance gigs and built side projects in my “spare” time) so may
Mar 17, 2021 8 min read
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